Passion Exposed: A Mobile Marketer’s Manifesto
An old mentor of mine used to say, “Never fear asking the wrong question, fear the day you lack the desire to ask one at all.” It is innate in all of us, as humans, to crave knowledge. From the...
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Polo Ralph Lauren Teams Up With Medialets: Takes Over New York Times iPad App
By: Dan Wittmers Back in September of 2011, Polo Ralph Lauren sponsored a takeover of the New York Times iPad App. The Medialets powered rich media experience provided a magazine-esque user experience...
View ArticleAmp Up Your Mobile Approach!
There’s no escaping the fact that mobile marketing and m-commerce are on the rise since 66% of smartphone owners use their phone to aid them when shopping[i] and 25% of smartphone owners said have made...
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3 Reasons Why Mobile Apps Are the Future of Advertising
If you were to go back in time and interview any leading advertising guru, it is likely he or she would never believe that advertising through a phone could work, let alone increase business for...
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Navigating the Shift From TV to Mobile
Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or market share. Honestly who could blame them, considering the platform...
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